The Ryan Thomas Collection

With weeks until the November election, the battle for votes on California’s same-sex proposition, “Prop 8,” gets more and more heated. Proponents of the prop have released their first new TV commercial this week to persuade undecided voters to “protect” marriage and vote yes on Prop 8. The commercial utilizes images of SF Mayor Newsom saying the door is wide open, suggesting that because same sex marriage is legal, the door to far worse is open now too. It continues to state that judges “imposed” gay marriage on people and ignored voters. It explicitly mentions how now gay marriage has to be taught in public schools and that is why voters should vote yes on the California proposition. It uses false ideas and fear to persuade voters. Furthermore, it says that tolerance of gay marriage is mandatory and that “we don’t have to accept it.” The commercial is rather weak and by using words such as tolerance, it seems to miss the ball with the undecided voters. “No on Prop 8″ commercials have appealed to the heart rather than the fear of undecided voters. Hopefully this tactic will prove effective come November.

Fortunately, as this commercial was released, co-founder of Google, Sergery Brin, released a statement against Prop 8 and has joined in the social realm to fight discrimination. He brought attention to the fact that Google rarely takes position on social issues because of the diversity of their workforce. Brin stated publically, “it is the chilling and discriminatory effect of the proposition on many of our employees that brings Google to publicly oppose Proposition 8 … We should not eliminate anyone’s fundamental rights, whatever their sexuality, to marry the person they love.” No news was released as to whether or not Google has financially donated any resources to “No on 8.” Google is a forward thinking company that has continued to maintain its original values, whilst also being at the forefront of the corporate world. This social statement validates the idea that Proposition 8 is bad for California!

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