Talk continues about March’s edition of W Magazine featuring a 48 page photo spread titled, “Blame it on Rio.” The photo spread depicts a scantily clad Madonna with her twenty year old male Brazillian friend, Jesus, posing as her young lover. Critics from all sides have been going after this since the publicity photos were released. Gossip blogs and the press alike have been reporting on whether Madonna and Jesus are “dating” or simply having a love affair. We know one thing, the two were working together.
The initial shots from the photo spread look like a refined and updated version of Madonna’s brush with sexual exploration in Justify My Love and even bits of her Erotica album, ala “Bad Girl.” The shoot utilizes black and white photography to enhance the contrast between the porcelain skin of Madonna and the olive tones of her Rio lover. The contrast helps further separate these two “characters” by their age and what seems to be economic and social status. Photo spreads in W Magazine tend to be fairly artful in their production and representation. A story is being told and this can be seen simply by the title of the shoot. What is the story? What is being told of these two characters? These are the questions that should be asked. Rather, the question the photo spread and the gossip around Madonna’s supposed love affair with the twenty year old continues to be, “Why is Madonna going after a man more than half her age?” If a question must be asked along these lines, then why not ask, “Why are we still talking about an older women going after a young man?”
Women are still fighting the stigma that their sexuality ends at the age of fifty. Women are continuing to battle the double standard that their age must be in line with that of their latest boytoy, whereas their male counterparts can stroll about with girls half their age and the acceptance comes with little struggle. In the 80s, the media had a field day with Cher’s relationship with the infamous “Bagel Boy” who was noticeably younger than her. It seemed like ages for the American media to get over the Ashton Kutcher and Demi Moore age difference. Why are we still talking about this? The idea of the “cougar” is being raised more and more, evening finding its way onto a regular skit on Saturday Night Live. Yes, these “cougars” are the products of the Women’s Liberation movement and therefore, we can understand how they continue to live their sexual lives more openly than older generations, but is this really unusual for society to witness now. Why is this funny? After 35 years of women’s liberation, this apparently is the next frontier, culturally. Enough is enough.
Is this funny to you?
(W Magazine cover photo credit, Steven Klein)
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